Vision’s luxury product brand, Liddell, has launched a competition exclusively for housekeepers as part of the celebrations for its 150th anniversary.
Established in Donaghcloney, Ireland, in 1866, this year marks a huge milestone for our leading luxury brand. Having notched up an impressive array of customers over the last century and a half, including the R.M.S Titanic, the Dorchester Hotel, the Burj Al Arab and more, Liddell now supplies more than half of the UK’s top ten biggest hotel chains.
Acquired by the Vision in 2008, we further strengthened Liddell’s position in the market and streamlined its luxury linen proposition, propelling the brand further into the global spotlight. Now we wish to use its 150th anniversary as the perfect excuse to engage one of our core audiences.
All housekeepers have to do is submit their proudest moment each month to win a small monthly prize, in July an overall winner will be picked and will win a luxury Spa weekend for two in Ireland. This is a great way for housekeepers to show off their venue and take pride in the tasks they complete every day as part of their roles.
Laurie Thomas, MD of Vision said; “Liddell’s history is a story that we can’t wait to tell and this year we have a lot planned to really celebrate a successful 150 years. Firstly, we want to engage with the people who use our product day in day out and really make them a part of our exciting celebration.”
Towards the end of last year, Vision launched a huge research project into Liddell’s vast and rich textiles history. Laurie added: “Looking into Liddell’s history was a rather overwhelming experience. Seeing the way the company treated its employees throughout the last 150 years was really humbling and made us proud to be associated with the brand.
“This is what inspired us to come up with the idea for the competition.
UPDATE: This competition has now closed. View the winners here.