Lori Pinkerton-Rolet

Lori Pinkerton-Rolet  has been the Director of the multi award-winning Park Grove Design since 1993, and a past president of the British Institute of Interior Design.

In 2012, Lori received the BIID Award of Merit for contributions to the field of interior design in the UK.  A member of the International Interior Design Association, Lori also sits on the UK’s Construction Industry Council’s Programs Panel.  An accredited Civil and Commercial Mediator in both the UK and United States, Lori also specialises in assisting in contractual disputes within the creative industries.

We caught up with Lori to find out exactly what she’s hoping to find in this year’s Vision Style Awards entries.


What made you want to be a judge this year?

I believe in the celebration of excellence.  It inspires all of us and raises the bar on standards.

What do you think will set an entry apart from the rest?

Ultimately it always gets down to creativity. Whether that be creatively responding to a challenging budget or space or an aesthetic which is both exciting and practical.

What do you think will be some key design trends over the next 12 months?

Texture will continue to gain prominence as well as lighting systems designed to highlight this attribute.  There will be greater appreciation for top quality materials and their longevity.  The ‘buy less, buy better’ movement is not only sustainable, it directly relates to a better-informed sector overall.

Is there anything you think is becoming less stylish and sought after in the world of hospitality?

I think the uber-bling movement may have had its day here in the UK, with the exception of a few specific properties and groups.  Softer, warmer-looking and enveloping interiors will add the necessary contrast to what guests are getting in their own domestic interiors.  If all becomes trendy Hoxton-type coffee bar aesthetic there’s nothing really new for guests to experience.

What do you personally look for when choosing a venue?

Something truly unique… with personality.


To enter your venue in the 2018 Vision Style Awards or to find out more about the prizes and entry requirements, be sure to visit the Vision Style Awards webpage here. Alternatively, why not read our definitive guide on hospitality interiors, our Vision Style Guide here, and your very own venue could be featured next year.